March2018

For some people, marketing equals little more than a logo. Their idea of a marketing campaign is to ensure all the brochures adhere to the style guide. How quaint. However it’s a lot more than that.

Advice on staying in touch, growing email databases and content marketing.

A few recent nonprofit marketing campaigns have given us pause to consider: is it best to gain attention even if it means losing a few delicate souls? Or is it wiser to tread carefully and continue to gently court favour from your audiences?

This post is not arguing the merits of euthanasia. It is a letter from a sympathetic marketer with experience in the cause, written in frustration.

One trick up the nonprofit marketer’s sleeve is the celebrity ambassador. Wrangle the right celeb and opportunities will open.