March2018

Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.

It’s not often that you hear a marketer say this: but this time maybe more marketing isn’t the answer.

This isn’t a marketing book but there is much to be gained by marketers in learning how to see the world from an economic perspective.

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.

Here’s what we learnt from making 30 or so videos.