March2018

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula.

Frankly I always thought Change.org.au petitions were somewhat naff and not a tool I recommended to clients. That was 85,000 signatures ago.

However creating a marketing plan avoids constant second-guessing, reduces unexpected spikes in workload and can ensure that what needs the most marketing gets the most investment. So stop complaining and get on with it.

The Let’s Stop it at the Start campaign is another in a long history of taxpayer-funded television commercials created – allegedly – with the intent to create social change.