August2018

This blog is one in my series: The Golden Rules of Marketing. Missed Golden Rule #1? #2: A is for audience The best business people and marketers talk about their audiences with alarming specificity. They know far more than their customers’ postcode, occupation and income. The savvy marketer understands her audiences’ political views, patterns of […]

This series of blog posts is based on my keynote presentation: The Golden Rules of Marketing. Enjoy… #1 Market or perish If I asked for the secret to your business success (current or future) what would you say? Your superior quality? Your standout customer service? Your keen pricing? Your artful design? OK…if you say so. Rare […]

It’s time to make like Mick Hucknall and talk about money, money, monaaaay* by which I mean customer lifetime value. Specifically – how do justify spending a certain amount of money, when chasing a certain audience, to sell a certain product when money is too tight to mention? Well, you refer to your customer lifetime […]