Brett

JUST ANNOUNCED: For the first time in memory I’m running a public Marketing Savvy workshop which takes on everything from building a distinctive brand and understanding your audiences to marketing options including media, digital and others you’ve never even considered. 10am to 4pm, Thursday May 9 at the gorgeous Lindrum Hotel, Melbourne. Two places are already […]

This blog is one in my series: The Golden Rules of Marketing. Missed Golden Rule #1? #2: A is for audience The best business people and marketers talk about their audiences with alarming specificity. They know far more than their customers’ postcode, occupation and income. The savvy marketer understands her audiences’ political views, patterns of […]

This series of blog posts is based on my keynote presentation: The Golden Rules of Marketing. Enjoy… #1 Market or perish If I asked for the secret to your business success (current or future) what would you say? Your superior quality? Your standout customer service? Your keen pricing? Your artful design? OK…if you say so. Rare […]

It’s time to make like Mick Hucknall and talk about money, money, monaaaay* by which I mean customer lifetime value. Specifically – how do justify spending a certain amount of money, when chasing a certain audience, to sell a certain product when money is too tight to mention? Well, you refer to your customer lifetime […]

Citizens of Hootville will know that we detest the boring and the bland. We despise copy that fails to acknowledge that your audiences have other (though not better) things to do with their time.