Brett via Lauren

Whether this will spark recycling legislation and incentives from our state governments or end up as a lawyer’s picnic, only time will tell.

How well do you explain what you do, the value you offer and that you are worth choosing?

For some people, marketing equals little more than a logo. Their idea of a marketing campaign is to ensure all the brochures adhere to the style guide. How quaint. However it’s a lot more than that.

A few recent nonprofit marketing campaigns have given us pause to consider: is it best to gain attention even if it means losing a few delicate souls? Or is it wiser to tread carefully and continue to gently court favour from your audiences?

This isn’t a marketing book but there is much to be gained by marketers in learning how to see the world from an economic perspective.