Brett

A lot of interest was inspired by an ABC Ramp Up blog written by Kate Larsen, former head of Accessible Arts Australia who stirred the pot by criticising the Every Australian Counts / NDIS campaign as too tame and driven by non-disabled people.

Corporate marketers don’t give a damn about “communicating”; to them it’s all about converting.

Advice on staying in touch, growing email databases and content marketing.

This post is not arguing the merits of euthanasia. It is a letter from a sympathetic marketer with experience in the cause, written in frustration.

One trick up the nonprofit marketer’s sleeve is the celebrity ambassador. Wrangle the right celeb and opportunities will open.