Brett

Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.

It’s not often that you hear a marketer say this: but this time maybe more marketing isn’t the answer.

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.