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A lot of interest was inspired by an ABC Ramp Up blog written by Kate Larsen, former head of Accessible Arts Australia who stirred the pot by criticising the Every Australian Counts / NDIS campaign as too tame and driven by non-disabled people.

Corporate marketers don’t give a damn about “communicating”; to them it’s all about converting.

Whether this will spark recycling legislation and incentives from our state governments or end up as a lawyer’s picnic, only time will tell.

How well do you explain what you do, the value you offer and that you are worth choosing?

For some people, marketing equals little more than a logo. Their idea of a marketing campaign is to ensure all the brochures adhere to the style guide. How quaint. However it’s a lot more than that.