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Advice on staying in touch, growing email databases and content marketing.

A few recent nonprofit marketing campaigns have given us pause to consider: is it best to gain attention even if it means losing a few delicate souls? Or is it wiser to tread carefully and continue to gently court favour from your audiences?

This post is not arguing the merits of euthanasia. It is a letter from a sympathetic marketer with experience in the cause, written in frustration.

One trick up the nonprofit marketer’s sleeve is the celebrity ambassador. Wrangle the right celeb and opportunities will open.

Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.