Branding

Citizens of Hootville will know that we detest the boring and the bland. We despise copy that fails to acknowledge that your audiences have other (though not better) things to do with their time.

Hootville’s leader Brett de Hoedt is a small man in many ways. He refuses to watch The Gruen Transfer for one. Why? He’s too jealous of the host and panellists to tune in. He did however catch a few minutes of last night’s episode which he felt were valuable.

Media coverage is obligatory for some and a bonus to others but awards and Halls of Fame are too rarely exploited.

Corporate marketers don’t give a damn about “communicating”; to them it’s all about converting.

Whether this will spark recycling legislation and incentives from our state governments or end up as a lawyer’s picnic, only time will tell.