Marketing Campaigns

Media coverage is obligatory for some and a bonus to others but awards and Halls of Fame are too rarely exploited.

A lot of interest was inspired by an ABC Ramp Up blog written by Kate Larsen, former head of Accessible Arts Australia who stirred the pot by criticising the Every Australian Counts / NDIS campaign as too tame and driven by non-disabled people.

Whether this will spark recycling legislation and incentives from our state governments or end up as a lawyer’s picnic, only time will tell.

A few recent nonprofit marketing campaigns have given us pause to consider: is it best to gain attention even if it means losing a few delicate souls? Or is it wiser to tread carefully and continue to gently court favour from your audiences?

This post is not arguing the merits of euthanasia. It is a letter from a sympathetic marketer with experience in the cause, written in frustration.