Marketing

Media coverage is obligatory for some and a bonus to others but awards and Halls of Fame are too rarely exploited.

The funnel is a much-used metaphor for the sales process and it’s an equally useful way to think of your marketing options. Let us explain:

It’s a must see for anyone in social marketing, health promotion, PR, cancer research or philanthropy.

The NDIS campaign Every Australian Counts continues to kick goals with test sites and growing public support.

A lot of interest was inspired by an ABC Ramp Up blog written by Kate Larsen, former head of Accessible Arts Australia who stirred the pot by criticising the Every Australian Counts / NDIS campaign as too tame and driven by non-disabled people.