Marketing

Corporate marketers don’t give a damn about “communicating”; to them it’s all about converting.

Whether this will spark recycling legislation and incentives from our state governments or end up as a lawyer’s picnic, only time will tell.

How well do you explain what you do, the value you offer and that you are worth choosing?

For some people, marketing equals little more than a logo. Their idea of a marketing campaign is to ensure all the brochures adhere to the style guide. How quaint. However it’s a lot more than that.

Advice on staying in touch, growing email databases and content marketing.