Marketing

This isn’t a marketing book but there is much to be gained by marketers in learning how to see the world from an economic perspective.

Here’s what we learnt from making 30 or so videos.

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula.

Frankly I always thought Change.org.au petitions were somewhat naff and not a tool I recommended to clients. That was 85,000 signatures ago.

However creating a marketing plan avoids constant second-guessing, reduces unexpected spikes in workload and can ensure that what needs the most marketing gets the most investment. So stop complaining and get on with it.