branding

This post is not arguing the merits of euthanasia. It is a letter from a sympathetic marketer with experience in the cause, written in frustration.

One trick up the nonprofit marketer’s sleeve is the celebrity ambassador. Wrangle the right celeb and opportunities will open.

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.