marketing

Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.

It’s not often that you hear a marketer say this: but this time maybe more marketing isn’t the answer.

This isn’t a marketing book but there is much to be gained by marketers in learning how to see the world from an economic perspective.

Here’s what we learnt from making 30 or so videos.

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula.