nonprofit marketing

Citizens of Hootville will know that we detest the boring and the bland. We despise copy that fails to acknowledge that your audiences have other (though not better) things to do with their time.

Hootville’s leader Brett de Hoedt is a small man in many ways. He refuses to watch The Gruen Transfer for one. Why? He’s too jealous of the host and panellists to tune in. He did however catch a few minutes of last night’s episode which he felt were valuable.

The NDIS campaign Every Australian Counts continues to kick goals with test sites and growing public support.

A lot of interest was inspired by an ABC Ramp Up blog written by Kate Larsen, former head of Accessible Arts Australia who stirred the pot by criticising the Every Australian Counts / NDIS campaign as too tame and driven by non-disabled people.

Nonprofit marketing is in no way a meritocracy. It’s showbiz – which is the opposite of science.